Marketing Campaign Launch Checklist

Brief through launch and measurement — every campaign goes through the same gates.

Checklist steps

  1. Lock the brief

    Audience, message, KPI, budget, timeline. Signed off by owner.

  2. Approve creative

    Brand, legal, accessibility check. Versions for each channel.

  3. Set up tracking

    UTMs, pixels, conversion events. QA in test mode.

  4. QA all assets and links

    Open every variant on mobile and desktop.

  5. Schedule and stage publish

    Soft launch first if budget >$10k.

  6. Launch and monitor

    First 4 hours: monitor errors, CTR, spend. Pause anything broken.

  7. Post-launch report

    Within 7 days: actual vs target KPI, learnings, next test.

Frequently asked questions

When should I do a soft launch?

Spend over $10k, new channel, or a major creative shift — soft launch first.