tech-ops

Marketing Campaign Launch Checklist

Brief through launch and measurement — every campaign goes through the same gates.

  1. Lock the brief

    Audience, message, KPI, budget, timeline. Signed off by owner.

    ~60 min

  2. Approve creative

    Brand, legal, accessibility check. Versions for each channel.

    ~120 min

  3. Set up tracking

    UTMs, pixels, conversion events. QA in test mode.

    ~45 min

  4. QA all assets and links

    Open every variant on mobile and desktop.

    ~30 min

  5. Schedule and stage publish

    Soft launch first if budget >$10k.

    ~15 min

  6. Launch and monitor

    First 4 hours: monitor errors, CTR, spend. Pause anything broken.

    ~240 min

  7. Post-launch report

    Within 7 days: actual vs target KPI, learnings, next test.

    ~90 min

Frequently asked questions

Run this checklist in Lemplates

Track every step, assign teammates, and ship faster.

Get started free