Product Launch Checklist

Coordinate a launch across marketing, sales, support and operations.

Checklist steps

  1. Confirm positioning and audience

    One sentence anyone in the team can repeat.

  2. Set pricing and packaging

    Approved by finance with margin checked.

  3. Produce assets

    Page copy, images, video, emails and social.

  4. Confirm stock or capacity

    Enough supply to meet the forecast.

  5. Enable sales and support

    Talk track, objections, FAQ and pricing sheet.

  6. Schedule the comms plan

    Email, social, PR and partner announcements.

  7. Launch and monitor

    Track traffic, conversion and support tickets daily for two weeks.

  8. Run the post-launch review

    What worked, what to fix, next actions.

Frequently asked questions

How long does this take?

Around 570 minutes end to end once the team knows the steps. Times per step are listed above.

Can I edit this checklist?

Yes. Save it to LemPlates and you can add, remove or reorder steps, assign owners and set due dates.

How often should this be run?

Run it every time the process happens and review the steps at least every six months.