retail
Product Launch Checklist
Coordinate a launch across marketing, sales, support and operations.
Confirm positioning and audience
One sentence anyone in the team can repeat.
~45 min
Set pricing and packaging
Approved by finance with margin checked.
~45 min
Produce assets
Page copy, images, video, emails and social.
~180 min
Confirm stock or capacity
Enough supply to meet the forecast.
~30 min
Enable sales and support
Talk track, objections, FAQ and pricing sheet.
~90 min
Schedule the comms plan
Email, social, PR and partner announcements.
~60 min
Launch and monitor
Track traffic, conversion and support tickets daily for two weeks.
~60 min
Run the post-launch review
What worked, what to fix, next actions.
~60 min
Frequently asked questions
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