retail

Product Launch Checklist

Coordinate a launch across marketing, sales, support and operations.

  1. Confirm positioning and audience

    One sentence anyone in the team can repeat.

    ~45 min

  2. Set pricing and packaging

    Approved by finance with margin checked.

    ~45 min

  3. Produce assets

    Page copy, images, video, emails and social.

    ~180 min

  4. Confirm stock or capacity

    Enough supply to meet the forecast.

    ~30 min

  5. Enable sales and support

    Talk track, objections, FAQ and pricing sheet.

    ~90 min

  6. Schedule the comms plan

    Email, social, PR and partner announcements.

    ~60 min

  7. Launch and monitor

    Track traffic, conversion and support tickets daily for two weeks.

    ~60 min

  8. Run the post-launch review

    What worked, what to fix, next actions.

    ~60 min

Frequently asked questions

Run this checklist in Lemplates

Track every step, assign teammates, and ship faster.

Get started free