Social Media Content Checklist

A weekly rhythm for consistent, on-brand social output.

Checklist steps

  1. Plan the content calendar

    Themes, dates, formats and owners.

  2. Create assets

    Correct dimensions per platform. Captions and alt text.

  3. Check brand and legal

    Tone, claims, disclosures and image rights.

  4. Get approval

    One approver, clear deadline.

  5. Schedule posts

    Best times per platform. Avoid clashes with campaigns.

  6. Engage after publishing

    Reply to comments within the first hour.

  7. Report on performance

    Reach, engagement, clicks and conversions.

Frequently asked questions

How long does this take?

Around 410 minutes end to end once the team knows the steps. Times per step are listed above.

Can I edit this checklist?

Yes. Save it to LemPlates and you can add, remove or reorder steps, assign owners and set due dates.

How often should this be run?

Run it every time the process happens and review the steps at least every six months.