agency

Social Media Content Checklist

A weekly rhythm for consistent, on-brand social output.

  1. Plan the content calendar

    Themes, dates, formats and owners.

    ~60 min

  2. Create assets

    Correct dimensions per platform. Captions and alt text.

    ~180 min

  3. Check brand and legal

    Tone, claims, disclosures and image rights.

    ~30 min

  4. Get approval

    One approver, clear deadline.

    ~20 min

  5. Schedule posts

    Best times per platform. Avoid clashes with campaigns.

    ~45 min

  6. Engage after publishing

    Reply to comments within the first hour.

    ~30 min

  7. Report on performance

    Reach, engagement, clicks and conversions.

    ~45 min

Frequently asked questions

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