tech-ops

Website Pre-Launch Checklist

Performance, SEO, accessibility, analytics, content — every gate before go-live.

  1. Cross-browser and device QA

    Latest two versions of Chrome, Safari, Firefox, Edge. iOS + Android.

    ~120 min

  2. Performance audit

    LCP <2.5s, CLS <0.1, INP <200ms. Run Lighthouse on top 5 pages.

    ~60 min

  3. SEO basics

    Title, meta, OG, canonical, sitemap, robots.txt. Submit to Google Search Console.

    ~60 min

  4. Accessibility scan

    Axe or Lighthouse. Fix all critical and serious issues.

    ~60 min

  5. Analytics installed and tested

    Verify events fire end-to-end. Set up conversion goals.

    ~30 min

  6. Forms and CTAs end-to-end

    Submit every form. Confirm emails and CRM entries.

    ~30 min

  7. 301 redirect map

    Map every old URL with non-trivial traffic to a new URL.

    ~45 min

  8. Backup and rollback plan

    Full backup taken. Rollback steps documented.

    ~20 min

Frequently asked questions

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