glossary
What Is a SWOT Analysis?
Strengths, weaknesses, opportunities, threats — a 30-minute strategic check-up.
SWOT analysis is a strategic planning method that lists a business's internal Strengths and Weaknesses alongside external Opportunities and Threats. The output is used to inform a strategy or major decision — not as a standalone deliverable.
Examples
- Pre-launch SWOT for a new product line.
- Annual planning SWOT for a department.
- Pre-acquisition SWOT for a target company.
Related terms
SWOT
Strategic planning
Porter's Five Forces
PESTLE
Frequently asked questions
Put this into practice
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