glossary
What Is an OKR?
OKRs pair a qualitative Objective with measurable Key Results — done right, they replace politics with outcomes.
OKR stands for Objectives and Key Results — a goal-setting framework that pairs a qualitative, ambitious Objective with 3–5 measurable Key Results. The Objective is the destination; the Key Results are the proof you got there.
Examples
- Objective: Become the default choice for SMB onboarding. KR1: Increase activated trials from 30% to 50%. KR2: Reduce time-to-first-value from 8 days to 2.
- Objective: Make the engineering team famous for reliability. KR1: Reduce p99 latency from 800ms to 300ms. KR2: Ship 0 Sev1 incidents this quarter.
Related terms
OKR
KPI
Goal setting
Strategy execution
Frequently asked questions
Put this into practice
Track every step, assign teammates, and ship faster.