agency
Marketing Campaign Checklist
Plan, launch and measure a campaign without gaps.
Write the brief
Objective, audience, offer, budget and success metric.
~60 min
Define the audience and channels
Where they actually are, not where it is easy.
~45 min
Produce creative and copy
Multiple variants for testing.
~180 min
Build landing pages
Message match to the ad. Fast and mobile first.
~120 min
Set up tracking
UTMs, conversion events and attribution agreed.
~45 min
QA before launch
Links, forms, spelling, targeting and budgets.
~45 min
Launch and monitor daily
Pause losers early, scale winners.
~60 min
Report and document learnings
What to repeat and what to kill.
~60 min
Frequently asked questions
Run this checklist in Lemplates
Track every step, assign teammates, and ship faster.