Marketing Campaign Checklist

Plan, launch and measure a campaign without gaps.

Checklist steps

  1. Write the brief

    Objective, audience, offer, budget and success metric.

  2. Define the audience and channels

    Where they actually are, not where it is easy.

  3. Produce creative and copy

    Multiple variants for testing.

  4. Build landing pages

    Message match to the ad. Fast and mobile first.

  5. Set up tracking

    UTMs, conversion events and attribution agreed.

  6. QA before launch

    Links, forms, spelling, targeting and budgets.

  7. Launch and monitor daily

    Pause losers early, scale winners.

  8. Report and document learnings

    What to repeat and what to kill.

Frequently asked questions

How long does this take?

Around 615 minutes end to end once the team knows the steps. Times per step are listed above.

Can I edit this checklist?

Yes. Save it to LemPlates and you can add, remove or reorder steps, assign owners and set due dates.

How often should this be run?

Run it every time the process happens and review the steps at least every six months.