SEO Audit Checklist

A structured audit you can complete in a day and hand to a client.

Checklist steps

  1. Crawl the site

    Find broken links, redirects, duplicates and orphan pages.

  2. Check indexing

    Compare sitemap URLs to indexed pages. Fix noindex mistakes.

  3. Review titles and descriptions

    Unique, keyword-led and within length limits.

  4. Assess content quality

    Thin pages, cannibalisation and outdated posts.

  5. Check Core Web Vitals

    Mobile performance, layout shift and image sizes.

  6. Review internal linking

    Hub pages, anchor text and depth from the homepage.

  7. Review backlinks and toxic links

    Only if link building is in scope.

  8. Prioritise fixes and report

    Effort versus impact with owners and dates.

Frequently asked questions

How long does this take?

Around 450 minutes end to end once the team knows the steps. Times per step are listed above.

Can I edit this checklist?

Yes. Save it to LemPlates and you can add, remove or reorder steps, assign owners and set due dates.

How often should this be run?

Run it every time the process happens and review the steps at least every six months.