How long does this take?

Around 450 minutes end to end once the team knows the steps. Times per step are listed above.

Can I edit this checklist?

Yes. Save it to LemPlates and you can add, remove or reorder steps, assign owners and set due dates.

Run it every time the process happens and review the steps at least every six months.

agency

A structured audit you can complete in a day and hand to a client.

Crawl the site
Find broken links, redirects, duplicates and orphan pages.
~60 min
Check indexing
Compare sitemap URLs to indexed pages. Fix noindex mistakes.
~45 min
Review titles and descriptions
Unique, keyword-led and within length limits.
~60 min
Assess content quality
Thin pages, cannibalisation and outdated posts.
~90 min
Check Core Web Vitals
Mobile performance, layout shift and image sizes.
~45 min
Review internal linking
Hub pages, anchor text and depth from the homepage.
~45 min
Review backlinks and toxic links
Only if link building is in scope.
~45 min
Prioritise fixes and report
Effort versus impact with owners and dates.
~60 min

Track every step, assign teammates, and ship faster.