SEO Audit Checklist
A structured audit you can complete in a day and hand to a client.
Crawl the site
Find broken links, redirects, duplicates and orphan pages.
~60 min
Check indexing
Compare sitemap URLs to indexed pages. Fix noindex mistakes.
~45 min
Review titles and descriptions
Unique, keyword-led and within length limits.
~60 min
Assess content quality
Thin pages, cannibalisation and outdated posts.
~90 min
Check Core Web Vitals
Mobile performance, layout shift and image sizes.
~45 min
Review internal linking
Hub pages, anchor text and depth from the homepage.
~45 min
Review backlinks and toxic links
Only if link building is in scope.
~45 min
Prioritise fixes and report
Effort versus impact with owners and dates.
~60 min
Before working through the checks, run a free SEO audit with LemAudit for an initial view of your site. Use the checklist above to review the findings and assign follow-up work.
Useful next steps
- Website launch checklist — Run these checks before a new site or redesign goes live.
- Marketing campaign checklist — Plan the campaign that sends traffic to the pages you audit.
Frequently asked questions
Run this checklist in Lemplates
Track every step, assign teammates, and ship faster.